altBeauty Brand Story
In a world flooded with overwhelming skincare routines, confusing ingredient lists, and products that overpromise and underdeliver, AltBeauty was born out of a simple truth — skincare should be smart, not stressful.
We saw the problem clearly :
- Too many products
- Complicated skincare routines or regimens
- Trial-and-error that damages skin
- Products that don’t match real life — or real skin AltBeauty is the alternative.
We create dermatology-formulated, multi-purpose, and medical-grade skincare solutions that are scientific with medical grade quality, simple, and non-toxic.
- One product = multiple benefits
- One routine = cleanses, protects, repairs
- One goal = make high-quality, smart skincare accessible, efficient, and sustainable for everyday life.
Our formulations are not built on fluff or trends—they’re backed by science and tested for results. Every AltBeauty product is designed to replace 3–4 individual steps in your routine, so you can stop layering and start living.
But we go beyond skincare.
At AltBeauty, we believe beauty starts within. We don’t just sell glow in a bottle—we promote a lifestyle that respects who you are at your core. Your confidence, creativity, personality, and inner strength are as important as your skin barrier.
That’s why we celebrate art, music, individuality, and self-expression in everything we do. Just like a painting needs no filter, we want your skin and your story to shine without one.
Why AltBeauty?
Dermat-formulated, non-toxic, science-backed Medical Grade Quality (Derma quality ingredients ) Multi-functional = fewer products, less cluttered Tailored for Indian lifestyles: sun, stress, screen-time, pollution Holistic approach: Focus on inner + outer beauty Practical for real people, real routines, real results.
AltBeauty is not just a brand.
It’s a movement to simplify beauty, make it sustainable, and remind people that they’re already a masterpiece—our products just help reveal the glow. We are here to - Redefining skincare. Reclaiming inner beauty.
AltBeauty Value System
Our core principles reflect our commitment to striving for excellence, fostering innovation and creativity, and promoting an environment of respect and inclusion both within our team and towards our valued customers.
Simplified Skincare Routine
Our scientifically formulated, dermatologist designed products are of medical-grade quality that ensures safety and quick results. Our products use natural ingredient derivatives, are toxic and animal cruelty free.
AltBeauty's approach to skincare is centered around simplicity and effectiveness. Our products are meticulously formulated by dermatologists to be multifunctional, meaning you can achieve multiple skincare benefits with just one product. This not only simplifies your skincare routine but also saves you valuable time and money. With AltBeauty, you can trust that each product is designed to deliver results while streamlining your beauty regimen.
Quality Skincare without Compromise
Our scientifically formulated, dermatologist designed products are of medical-grade quality that ensures safety and quick results. Our products use natural ingredient derivatives, are toxic and animal cruelty free.
At AltBeauty, we believe in offering skincare products of the highest quality, without compromise. Our products are scientifically formulated and designed by dermatologists to meet medical-grade standards, ensuring both safety and efficacy. We use natural ingredient derivatives, avoiding harsh chemicals, and ensuring that our products are non-toxic and cruelty-free. With AltBeauty, you can trust that you are getting premium skincare that delivers quick and noticeable results, all while upholding our commitment to ethical and sustainable practices.
Holistic Beauty Promise
At AltBeauty, we embrace the concept of holistic beauty, which goes beyond external appearances to encompass the overall well-being of an individual. We believe that true beauty radiates from within and is deeply connected to both physical and emotional health. Our commitment to holistic beauty means that we not only focus on enhancing outer beauty but also on nurturing inner beauty through self-care, mindfulness, and self-expression. We celebrate the profound connection between physical beauty and the beauty that comes from within, recognizing that when these aspects are in harmony, true radiance shines through
Empowering Individuals
Our mission is to empower individuals to embrace their true selves and redefine beauty standards. AltBeauty is more than cosmetics; it's a journey of self-discovery, self-expression, and newfound confidence.
At AltBeauty, we believe in the power of self-empowerment and confidence. Our mission is to inspire individuals to embrace their true selves and redefine beauty standards. AltBeauty is more than just cosmetics; it's a transformative journey of self-discovery, self-expression, and newfound confidence. We are committed to providing products and resources that empower you to feel confident in your own skin and embrace your unique beauty, because we believe that true beauty begins with self-acceptance and self-love.
“My skin feels soft and clean after using this Serum because it’s very gentle and doesn't dry out my skin.”
— Mohit Patel
“This Sunscreen is very lightweight & doesn’t dry out your skin like most sunscreen. I have my teenage son using it & it has helped with his acne.”
— Vidhi Gupta
“I now don't want to use any other cleanser. Use it in the morning and evenings. It doesn't dry the skin and leaves it nicely clean.”
— Manisha More